Mobile News Technology

Instagram to have full screen ads in ‘Stories’ globally

One of the most Popular photo-sharing app Instagram on Thursday announced it will make available immersive, full-screen ads in its “Stories” feature for all businesses globally.

In January, Instagram announced ads coming to ‘Stories’. Ads in ‘Stories’ help businesses use targeting and reach capabilities that make ads personally relevant to the people they want to reach.

“Today, businesses of every size around the world can start running ads in Stories through the Marketing API, Power Editor and Ads Manager optimised for reach,” the company said.

“By optimising for reach, you can show your ads to the maximum number of people in your audience and control how often they see your ads. The reach objective for ads in Stories will… be available globally in the next few weeks,” company added.

In January, the photo-sharing app tested ad formats in Stories with 30 global businesses.

Online hospitality service Airbnb ran a series of 15-second video ads in ‘Stories’ to build awareness around its product launch.

“We saw a double digit point increase in ad recall from our experiences on Airbnb campaign that further justifies our investment in ads within stories as they have made a measurable impact for us,” said Eric Toda, Global Head of Social Marketing and Content.

“Our ability to apply existing targeting and measurement in an experience to reach the right audience, in the right mindset, with the right story at scale has allowed us to achieve the results we were hoping for in a partnership with Instagram,” Toda added.

Advertisements

0 comments on “Instagram to have full screen ads in ‘Stories’ globally

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s