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Facebook introduces a new video tab “Watch” for TV viewers, competing against video streaming apps

Facebook made a very big move to compete in the television market by expanding its video offerings with programs ranging from professional women’s basketball to a safari show and a parenting program.

The new redesigned, called “Watch,” is going to be available initially to limited peoples in the United States on Facebook’s mobile app, website and television apps.

The world’s largest social network added a video tab last year, and it has been dropping hints for months that it wanted to become a source of original and well-produced videos, rather than just shows made by users.

“We’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos,” Daniel Danker, Facebook’s product director, said in a statement on Wednesday.

Reuters reported in May that Facebook had signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to produce shows, both scripted and unscripted.

CEO, Mark Zuckerberg said in a Facebook post that Watch would allow users to “chat and connect with people during an episode, and join groups with people who like the same shows afterwards to build community.” 

Facebook said the shows would include videos of the Women’s National Basketball Association, a parenting show from Time Inc and a safari show from National Geographic. Facebook is already broadcasting some Major League Baseball games and that would continue, the company said.

ATTN said on Wednesday it had two original series coming to Facebook Watch: a health program with actress Jessica Alba and a relationship advice show.

 

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