In anticipation of the launch of pre-orders for the iPhone 8, Apple Watch Series 3, and Apple TV 4K today.
Apple has already begun rolling out new content with support for 4K resolution and HDR video with higher dynamic range.
In addition to this, Apple is upgrading iTunes users’ previous purchases of video to 4K HDR format, which is has promised to do so, free of charge. All the new iPhones announced this week support HDR video, and the new Apple TV 4K supports the 4K higher resolution and HDR video, along with Dolby Vision.
You likely won’t see all your favorite shows and movies in 4K HDR just yet, Apple is gradually doing this well ahead of the new iPhones’ release date of September 22.